Design of AI | Build Products that Customers & Businesses Value

Design of AI

We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. Hosted by: Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/ Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/ Make sure to subscribe to our Substack to never miss an episode and receive more strategic insights and news https://designofai.substack.com/ Brought to you by PH1 https://ph1.ca a strategy consultancy specialized in improving the success of your AI product.

67 - 3. Win The AI Context Wars — Unlock The Value of Data [Juan Sequeda ]

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Design of AI | Build Products that Customers & Businesses Value

Episodios

3. Win The AI Context Wars — Unlock The Value of Data [Juan Sequeda ]

2. Five steps to defend your AI product value

1. Why Your AI Metrics Are Lying to You - Framework for improving AI product performance

Why Design of AI is becoming the Product Impact Podcast

52. Clawd Bot & Moltbook: When Demos Hijack Reality [Jim Love]

51. Agents Will Disrupt Search & Shopping [Devi Parikh, CEO Yutori, ex Meta

50. Designing AI for 2026: Trust, Cost, Orchestration [Yaddy Arroyo]

49. AI Was Supposed to Help Humans. What Happened? [Ovetta Sampson]

48. AI Trap: Hard Truths About the Job Market

47. The Future of Human–AI Creativity [Dr. Maya Ackerman]

46. The AI Commercialization Playbook: Stop Selling Tech, Start Delivering Value [Jessica Randazza Pade, Neurable]

45. Agentics: Rebuilding How We Think, Work, and Create with AI [Kwame Nyanning, Author of Agentic]

44. AI Won’t Save Your Product—Discovery Will [Teresa Torres - Product Talk]

43. Play Unlocks the Next Billion‑Dollar AI Market [Michelle Lee, IDEO]

42. HubSpot’s Head of AI on How AI Rewrites Customer Acquisition & Marketing

41. Vibe Coding Will Disrupt Product — Base44’s Path to $80M Within 6 Months

40. Secrets to Successful Agents: Atlassian’s Strategy for Success

39. The Intelligence Layer That Unlocks Your Business' Biggest Problems [Jochem van der Veer, TheyDo]

38. Co-Designing the Future of AI Products [Savannah Kunovsky, IDEO]

37. Emotional AI will Transform Sales, Support & Training [Paula Petcu, Interhuman AI]

36. Apple's Intelligence Shocks AI and How to Harness Power of Deep Research

35. How AI Expands Creativity & Innovates Design [Tuhin Kumar, Luma, ex Apple Airbnb, Facebook]

34. Bullshit Mountain: Unmasking AI's Empty Promises w/ The AI Con authors Emily M. Bender & Alex Hanna

33. Rating AI Design to Code Products + Hacks for ChatGPT & Claude [Roger Wong]

32. Overreliance on AI is a Problem that only Expertise can Solve [Brittany Hobbs & Arpy Dragffy]

31. AI is Disrupting Architecture and Lessons for Digital Product Teams [Matthew Krissel]

30. Take Control of AI’s Predictive Power [Tyler Hochman, FORE]

29. Trust is a Double-edged Sword: AI will Transform Services [Sarah Gold]

28. AI will Transform Product Research [John Whalen, Author of Design for How People Think]

27. Implementing AI in Creative Teams: Why Adoption Will Surge [Jan Emmanuele, Superside]

26. Designing a New Relationship with AI: Critical Mindset Shifts for Success [Sara Vienna, Metalab]

25. Faster, Cheaper, Better: AI’s Transformation of Insights & Strategy [David Boyle, author of PROMPT]

24. Adding AI to Miro: Case Study in Improving the UX of Existing Products [Ioana Teleanu]

23. AI in Healthcare: Challenges of Implementing in Complex Industries [Spencer Dorn, UNC, Forbes]

22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]

21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams

20. Future of Design: Leveraging Design Systems & Brand to Automate Workflows [Phillip Maggs, Superside]

19. Authors of Sentient design: AI-powered self-aware experiences [Josh Clark & Veronika Kindred]

18. Immersive GenAI experiences: Video games' KPIs & path to joy (PlayStation's Kristie J. Fisher)

17. Spotify’s former data alchemist: Evaluating when & how to use GenAI [Glenn McDonald]

16. Service design of AI: Designing the first Copilot w/ Microsoft & OpenAI [Yasemin Cenberoglu]

15. Futures design: Build AI products that customers want & find valuable use cases [Arpy Dragffy - PH1]

14. Researching & building responsible AI within tech’s biggest platforms [Jess Holbrook, Head of UX

13. Unlocking AI product success: Coaching teams to navigate uncertainty & design risks [Scott Jenso

12. Content design: How creatives are leveraging prompt engineering to innovate ecommerce platforms

11. Innovation lessons for brands and product teams investing into AI [Design of AI podcast]

10. AI is disrupting the design & product delivery process [Lessons for startups, enterprise & UX]

9. AI can innovate behavior change strategies & transform personalization [Amy Bucher Ph.D]

8. Case studies: Leveraging AI to build conversational bots & analyze conversations [Design of AI po

7. The secrets to researching potential emerging tech products