Smart Beauty

Viola Levy

Smart Beauty is a podcast for beauty business owners (particularly female founders) who are looking for tips on how to hone their brand voice and the story behind it – or anyone who's just curious about business and branding. It's hosted by Viola Levy, journalist and founder of copy-led branding agency Smart Beauty Creative. We also sit down with guests from some of the industry’s leading and disruptive beauty brands, as well as industry-insiders.

To learn more about what we do, visit smartbeautycreative.com or follow us on Instagram @smartbeautycreative

64 - From poker to prescription skincare – building a £160m business with James Mishreki

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Smart Beauty

Episodios

From poker to prescription skincare – building a £160m business with James Mishreki

Why some brains are built for corporate – with Michelle Kluz, CEO of Stila Cosmetics

How Dr Olivia Ahn co-created Fluus, the world's first flushable period pad

Breaking the poo taboo with We Are Regular's Holly Brooke & Joely Walker

Bestselling author Roxie Nafousi on launching her new perfume line Alia

Live from British Beauty Week: The Princess and The Witch Panel Talk

The Inkey List's Colette Laxton on building a £100M skincare brand

Serial entrepreneur Andraya Kenton on self-worth and why authenticity always wins out

How mushrooms became big news in beauty and wellness – with Dr Catalina Fernandez de Ana

Tasha Nickson from The Soil Association on "greenwashing" and sustainable storytelling

eyeam founders Margo & Roxy Marrone on their 'spiritual skincare' brand

Beauty, barriers and being first: Ruby Hammer's trailblazing story

"Business Hippie" Abi Cleeve on leadership & independence

What do beauty buyers really want? Decoding retail success with Catherine Bossom

Grown Alchemist CEO Anna Teal on leadership, mindset and personal growth

"Everyone's just winging it!" Lizzie Ostrom on being an outsider in fragrance

How to build a makeup brand – with Suzy Griffin Dunne, founder of Hildun Beauty

Sophie King on surviving meningitis and building a fragrance empire

From heritage to disruption (via an NCP carpark) Sarah Rotheram on reinventing iconic fragrance brands

Make Love Not Porn: Cindy Gallop on fixing sex education for the digital age

Demystifying the world of scent with Karen Gilbert

How to get retailers to stock your product, with Louisa Harris

Lee Pycroft on makeup and mental health

Following your own star: Mandy Aftel on natural perfumes

The brilliance of British perfumery, with Barnes Fragrance Fayre founder Amanda Carr

Poppy King on the magic of lipstick and how she built her empire

How Only Curls' founder Lizzie Carter is revolutionising curly haircare

Beyond the beauty hype with journalist and trend-forecaster Louise Whitbread

How The Glowcery's Roshanne Dorsett transformed personal burnout into an award-winning beauty brand

Building beauty empires – global brand strategy with Anna Vale

Wild Source founder Kate Kaye on creating a "meditation-infused" skincare brand

"If I spend money on branding, when will I see a return on my investment?"

Agnes Cazin on The Buzz of Beauty Festival and elevating Black entrepreneurs

How to get your brand into top retailers – insider tips from Francesca Cherruault

Addressing colourism in the beauty industry, with Fizah Pasha

Azzi Glasser on celebrity scents and conquering #PerfumeTok

Standing on business – sustainably – with Rebecca Jaquest, Founder of Nyita

How to avoid telling the same old story with Viola Levy

Redefining luxury beauty: inclusivity and representation with Deborah Johnson

Pro-ageing in beauty: a candid conversation with Millie Kendall OBE

Estée Lalonde on authenticity, ambition & building Mirror Water

Breaking boundaries in beauty with Former Liberty Head of Beauty Buying Rhea Cartwright (Part 2)

Breaking boundaries in beauty with Former Liberty Head of Beauty Buying Rhea Cartwright (Part 1)

How Cult Beauty changed the digital beauty landscape – with co-founder and former CEO Alexia Inge

Get your PR act together – with Kelly Marks, founder of Pure PR

The rise of doctor-led skincare with Dr Sabrina Shah

The tricky situation with LUSH & The Body Shop

Transforming eczema care with Lauren Bell, founder of Cosi Care

Becky Symes: How "authentic" do you need to be with your brand?

What is the Smart Beauty Method Part 2