1040 - Shopback's Carolina Paradas on how retailers are shifting their channel strategies with cashback
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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodios
1040-
Shopback's Carolina Paradas on how retailers are shifting their channel strategies with cashback
Escuchado
1039-
Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery
Escuchado
1038-
Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent
Escuchado
1037-
RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
Escuchado
1035-